Recently posted on an ETSY forum.
I’ve been on ETSY for about a year. I’m an experienced artist and artisan and jumped at an opportunity to begin and maintain a high quality art-centric storefront here. Initially I sold my pieces to raise funds for a traditional arts school and not-for-profit that I began four years ago. Those initial pieces (The original 50 Little Birds) sold well, not only because folks liked my work, but because folks wanted to support the folk school. I’ve developed a bit of a client base but always wanted more consistent sales and growth.
I recently re-read several of the posts [on the ETSY forum] from folks that have done very well and shared their secrets. I always bought into their advice, but found it too hard or expensive to follow through. In the last few weeks I’ve done a bit better about following advice and my shows and ETSY sales and visibility have really jumped.
I’m not ready to quit the day job (Well I am, but…)
Here’s what I’ve done…
1) I re-list 3 pieces 5-8 times each day.
2) I tweet about pieces at lunch time and at the end of the day. The hits on a particular piece can climb 8-15 with one well timed tweet. (I have 500-600 followers)
3) I hired a photographer. Not only are my pictures amazing, but it adds credibility. Folks know your serious when you spend the money to get professional shots. Check into it. It was much, much less expensive than I thought it would be.
4) I wear an ETSY pinback and carry cards. Several times each day someone asks about ETSY and gets a card.
5) I’m participating in the [ETSY] forums and jumping in on threads where I have something to add.
6) I blog (almost) daily. I blog about life, shows, inspirations, activities, etc.
I’ve done little scientific thinking about this, but it is working.